[E-STORE PERFORMANCE ANALYSIS]
• Develop strong e-catalogue strategy to maximize sales and P&L while promoting stock efficiency
• Generate daily and monthly website performance report by traffic, conversion rate, average basket, customer loyalty index
• Analyse e-com customers by key features including demographics, source of traffic, basket, etc.
• Suggest customer experience improvements by following up visitor navigation path (Google analytics)
[PRODUCT DISPLAY AND WEB CONTENT DEVELOPMENT]
• Drives sales by publishing correct products on the website, following the commercial and communication priorities
• Define the best possible layout for the product grid allowing an easy and fluid navigation for the visitor
• Manage digital contents (image and text) of new products in collaboration with Group digital and metiers teams
• Optimize the e-search results
• Create editorial content pages in collaboration with communication team
• Manage proper SMS, email communication from end to end
[E-MERCHANDISING PERFORMANCE]
• Product offer
• Manage e-catalogue KPIs such as online publishing % vs Korea buying skus
• Prepare buying recommendation based on e-catalogue strategy
• Work with retail merchandising to build an omnichannel offer: cross-check sales performance by stores and by customers
• Work on Casper offer: products and stock eligibility, display, order and transfer request
[NETWORK]
• Work closely with Group digital team and Metiers
• Meet on a regular basis with Regional Retail merchandising team, Visual Merchandising and Communication
• Build partnership with local retail teams and store managers in order to understand their needs and their customers’ needs
• Follow competitors’ omnichannel actions and strategies
• Share best practices with E-Merchandisers community from other markets
경력 및 자격요건
[Digital knowledge]
• Web Analytics tools (Google Analytics)
• Understanding of funnel and conversion analysis
• Understanding of traffic KPIs
• Omnichannel scenarios
[Product and retail merchandising skills]
• Analytical skills (dashboard, excel, e-commerce software skills)
• Luxury and fashion trends knowledge and interest
[Behaviour and mindset]
• Analytical, synthetical
• Team player and humble spirit
• Good communication skills
• Quality driven
• Ability to work under pressure
• Ability to adapt and high flexibility
• Highly organized with exceptional attention to detail
* Required xperience : 3~5 yr relavent experience
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5010
katk@nterway.com
