1. CHINESE DIGITAL MARKETINIG (60%)
A. Chinese digital marketing activities
● Implement/execute Chinese digital marketing activities through collaboration with brands.
● Cooperate with Sales planning team to create synergy in terms of Chinese marketing activities.
● Consult/propose Ad, SNS marketing, influencer marketing, O2O marketing, etc. targeting on Chinese market along with brand marketing strategy.
● Communicate/handle third parties to execute campaign, activities and collaborations, etc.
● Monitor competitor’s activities through online channels including China local e-commerce platform, Chinese SNS and duty free retailer’s e-commerce channel.
● Catch up social marketing trend, new digital platforms and celebrities/influencers update, etc.
B. Coordinate brand activities on retailer’s Chinese online mall.
● Coordinate/monitor brand boutique/template site developing on retailer’s Chinese online mall.
● Control the quality of Chinese promotion page and banner in Chinese to be in line with Korean version.
● Identify and resolve image related issues on duty free operators’ online shop.
● Quality check at operator’s duty free online mall to be in line with brand guideline.
2. SEARCH/UPDATE CHINESE LOCAL NEWS AND CONSUMER TREND (30%)
● Regular update of China travel market information and consumer trend to deliver the latest information for the management people.
● Search/Analyze China local issues to provide in-depth market information and supporting Market Insight team – Detailed information of China political issues, regulation changes or new policies, etc.
● Catch up fashion/cosmetic trend, consumer behavior and marketing trend, etc.
● Support the elaboration of the Market Insight report.
3. AD-HOC DIGITAL MARKETING PROJECTS (10%)
경력 및 자격요건
• Skills
- Good interpersonal skill with the ability to work cross-functionally
- Clear communication skill and simply articulate ideas
- Ability of search and update the latest market trend and China local news
• Knowledge
- Chinese language (written, verbal) – Native or almost native required
- Working level of Korean and English language required (written, verbal)
- Digital marketing expertise and market trend analysis
• Experience
- Chinese marketing agency/Duty free industry experience preferred
- +3 years of experience working within a Chinese digital marketing role
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5010
katk@nterway.com
