1) CRM & Campaign Management
• Take lead of CRM project set up through co work of International team & regional team.
• Identify target segment, define campaign objectives, execute and track campaign performance and analyse campaign results based on agreed KPIs
• Recommend CRM campaign strategies and collaborate with marketing and retail teams to ensure all campaigns are appropriately integrated with respect to all Customer Relationship Management programs and initiatives
• Implement a lifecycle of direct communications to existing customers and prospects aiming to drive loyalty/repeat purchase/cross-sell and conversion respectively
• VIP relationship and network development
- VIP points program managing & development
- Promote brand loyalty and assist store managers in developing relations with VIC.
- Personalize the service based on in-depth analysis of the clients to satisfying the clients.
- Partner with store managers to review monthly VIC reports to identify opportunities.
• Manage all CRM systems and work with Regional and International teams to implement system development and share best practices
• Take lead on consumer communication & system/contents updates per legal needs
2) Data analysis and Reporting
• Using company business intelligence databases, conduct data mining, data analysis and modeling to provide insights about customer performance and isolate business trends
• Utilize the CRM output to propose relevant actions
• Identify key information metrics and execute measures to improve data quality and quantity
• Analyze essential shopping behavior for insights
경력 및 자격요건
• A minimum of 8 years work experience in market segmentation, campaign management and data analysis in the Retail / FMCG sector. (A minimum of 5 years work experience in Customer Relationship Systems and KPI metrics.)
• Strong customer focused understanding of marketing theory and concepts
• Strong ownership to be in charge of the project
• Strong numeracy and ability to work productively with large volumes of data, including data mining, segmentation, customer targeting and predictive modelling
• Experience in managing customer data is a MUST
• Solid experience in loyalty programs, partnership marketing and international consumer marketing
• Strong proficiency in campaign management / CRM tools and Excel
• Understanding of IT backup system of CRM
• Prefer experience of CRM project to setup
• Prefer working experience in Multi-channel.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5025
alysha@nterway.com
