1) Customer proposition
- Define customer communication moment(Marketing Calendar)
- Deliver communications within the defined customer contact strategy
- Define the best customer communication channels for the region
- Enhance direct customer communications
2) Retail Operations
- Take responsibility to help central and regional teams deliver training and the rollout plan the clientelling App
- The CRM executive must be an ambassador for our new App and drive the change with enthusiasm and momentum
- The role will also monitor App KPI’s and ensure retail teams understand use the CRM campaigns within the App
3) Customer Communications Calendar
- Define the regional requirements for in store retail activities, events and key marketing campaigns. Act as the point of contact to deliver the customer communications calendar with central and retail teams
- Manage the traffic of requests to the central CRM team to deliver client lists, Sales Associate guidelines and creative content
4) Campaign Project Management
- Be the lead person within the region for central CRM to project manage key retail moment campaigns across all regional teams
- Ensure each campaign has clear training and implementation guidelines for Sales Associates to be able to engage with their clients
5) CRM Data collection / Data Analysis
- Client data collection supervisor and owner of client data quality management process
- CRM and clienteling campaigns; understanding local needs and share best practices to increase retail effectiveness of central and local marketing / contact initiatives
- Studying designing implementing developing and deploying operational CRM tools in supporting front end and back office CRM/Clienteling activities
6) Client Management
경력 및 자격요건
• Education to University degree level
• Able to work with other regional teams in order to align objectives and drive change in different business areas
• Ability to work cross functionally with other teams across different locations and time zones
• Excellent project management skills and the ability to deliver CRM objectives
• Excellent communication skills with gravitas to present to retail teams
• Willingness to travel (some travel will be required with the role)
• Relevant CRM experiences more than 3/4 years
• Advantage for the candidate with Retail Industry experiences/ Understanding of retail Fashion industry
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5025
alysha@nterway.com
