o Build – and keep improving – the Brand’s KDF digital strategy and detailed execution plan, covering all aspects of the business: merchandising, pricing, marketing, distribution channels, etc.
o Manage the relationship with all business stakeholders, including representatives of the Brand, KDF online mall and other partners.
o Take ownership for the P&L of the Brand, both in terms of revenue target and costs control.
2. Digital Sales
o Lead the daily operations of all digital sales channels, including the official website and (B2)B2C stores in domestic and marketplaces and social networks.
o Select merchandise and manage stock in order to maximize sales and properly represent the brand.
o Optimize promotional activities and (visual) merchandising in order to stimulate demand.
o Constantly work with KDF operators, in order to keep improving the overall shopping experience and optimize efficiency and costs.
3. Digital Marketing
o Lead the daily execution of all digital marketing initiatives in order to grow both brand awareness and sales.
o Align with the brand’s monthly marketing calendar
o Manage the social presence of the Brand, leveraging KOL and influencers, with the right mix of branding and promotional activities.
o Run marketing campaigns in KDF online mall and KDF social networks.
[KEY PERFORMANCE INDICATORS]
o Sales revenue
o Budget management
o Return on investment per channel
경력 및 자격요건
[ REQUIRED EXPERIENCE AND SKILLS ]
o 5+ years of relevant working experience in an agency or brand.
o Experience in defining and executing KDF business and marketing strategies.
o Experience in DF e-commerce operation in the cosmetic industry preferred.
o Ability to effectively build a good relationship with brand HQ/ DF online MD(buyer)/ internal stakeholders (designers, digital marketing etc)
o Knowledge and experience for the operation of KDF e-tailer platform back-end system
o Proven planning and organization skills, and successful budget management.
o Entrepreneurial mindset, willing to build a business from scratch.
o Optimistic, open-minded, curious, and highly motivated to make an impact.
o Local native speaker, fluent in both oral and written English.
o Chinese will be plus.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5010
katk@nterway.com
