[Key Responsibilities]
• Develop & execute new campaigns' launching plans under global guideline.
• Act as a product specialist point of contact for Sales, Training, PR, VM, CRM and other departments in a very collaborative environment.
[Execute new campaign marketing plan]
- Develop new product launch plans and communications
• Set up campaign strategy & objectives (New products strategy, VM & POS plans, BA incentive moti- vation program, media / PR plan etc) for successful campaign launch by working closely with relevant teams.
• Devise campaign action plans by channels (e-commerce, e-retails, SAB, POS, Event)
• Share weekly fragrance campaign sales report & analyze keyline sales.
• Set up Short / long term strategies by supporting fragrance marketing manager
• Manage all aspects of local development including print production, POS materials, and special events and make sure the plans are properly executed at POS levels by closely communicating with counter managers, retail managers and visiting counters.
• Develop event (Podium and popup) contents and actively suggest customers’ activities idea based on global guideline.
• Analyze and control campaign expense and all promotional expenses.
• Consolidate campaign feedback from other teams and share with global
[Support fragrance infusion projects]
- Execute Fragrance infusion projects (Popup, Fragrance test counter, etc) by supporting fragrance marketing manager to achieve KPI.
[Contact agencies]
[Analyze Fragrance product sales result & competitors' trend]
[Prepare sales forecast for New / regular products (Saleable & SPM)]
- Forecast New/regular products' selling qty & PO by product line
- Control orders, stock level - Saleable & SPM
- Check SPM usage
경력 및 자격요건
[Academic / Professional Qualifications]
- 4 years university degree
- Fluent communication skills both in English and Korean
[Work Experience]
- Over 3 years experience in the cosmetic industry as a marketer.
- Business acumen, strong level of marketing
- Strong interests in trend and the market
[Required Competencies]
- Independent, pro-active, positive, takes initiatives
- Attentive to details and has a good sense of time-line
- Self-motivated and persistent with the ability to work under pressure and manage multiple priorities
- Working knowledge in PC, e.g. Excel proficiency
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자