1. Media
• Communicate all requirements with HQ PR Department for press release and magazine editorial.
• Monitor PR coverage systematically working with PR agency, analyse the result of online & magazine coverage and submit monthly PR report to APAC
• Follow up any media requests for additional information.
• Make and keep good relationship with media and let this good relationship enhance media coverage.
2. PR contents
• Follow-up internally the arrival of all information. Organize the information, text translation, photographs etc. into PR kits and disseminate this information to the media respecting their lead-times working with PR agency.
• Create PR contents for magazine editorial monthly. Effectively communicate Brand history and product by creating and reproducing PR material.
• Create and plan special book and organize right products to release.
3. Celebrity/influencer Marketing
• Plan and execute product placement to celebrity/influencer by collaborating with media as photo shooting.
• Plan, organize and execute to collaborate with celebrity/influencer for photo shooting or event participation.
4. Digital Communications
• Review and approve social media posting translated Korean contents and create local contents; and follow-up on social media campaign working with social media agency
• Keep brand search setting updated as planned
5. Event
• Organize and follow up PR/ Press events, and media follow up after the events.
• Coordinate global launching events, and take press to events.
• Support and execute the local events
6. Invoice
• All media related administration & invoice preparation for all activities & expenses
경력 및 자격요건
• Bachelor degree and above
• Fluent in English
• MS office skill
• Good understanding based on brand marketing experience
• minimum over7 years of experience in respectable luxury organization or multinational environment
• Interested in fashion(menswear). Preferred to have fashion trend knowledge
• Attentive to details with flexible & positive thinking
• Multi-tasker with proactive & outgoing personality who can manage ad-hoc/extra tasks within the team
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자