- Be responsible for formulating and delivering effective marketing and PR strategies to build and nurture the brand so as to drive business and revenue growth •
- Develop and maintain a good working contact with media (fashion/design/lifestyle press for product placement, feature stories, on-line and broadcast media)
- Lead all PR activities including press conferences, media network, celebrities’ relations, editorial write-ups etc
- Generate increased editorials and raise brand awareness. Work on product placements, profile features, business features etc. to drive the key brand and seasonal messages forward each season
- Manage and oversee all press office related admin work such as press sample inventories and coordination, editorial, reports, TM corporate press books, archiving of seasonal samples, sample sales etc.
- Work on all PR sample and gifting orders
- Oversee all press reporting for the region and insure that editorials are properly accounted for
- Maintain contacts with outside agencies, industry associations and media representatives to keep informed of current developments in the fashion, press and communications field
- Ensure proper allocation of PR and media budgets
- Plan and execute seasonal retail events. Develop CRM strategy which helps nurture relationship with existing customer and building new customer database.
경력 및 자격요건
- With a minimum of 8 years’ solid PR and marketing experience gained in luxury retail or high end fashion industries
- Strong creative ability to develop innovative ideas in the luxury fashion sector.
- Be able to demonstrate this in the implementation and planning of marketing strategies and advertising production
- Excellent all round marketing and brand development to implement strategic projects
- Understanding and interest in fashion, culture, art; ability to interpret trends.
- Excellent time-management skills and the ability to work on more than one project at a time and to interface with different departments internally as well as externally
- Ideal to have experience and awareness of social media and on-line strategic marketing initiatives.
- Good command of written and spoken English
- Strong organisational skills and ability to work well under pressure
- Strong leadership and managerial skills.
- Proven ability to develop and manage team.
- Media contacts beyond the fashion and accessory editors to include publishing, business entertainment. __________________________________________________________________________
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5025
alysha@nterway.com
