1) Editorial Coverage
- Strategize, manage and maximize the PR efforts to ensure monthly coverage for all
categories. Both Print and Digital.
- Work with Licensee partners (Fragrance, Eyewear & Watches) to aid in their
international editorial efforts
- Work with HQ closely on seasonal editorials and global event coverages
- Strategize seasonal stories
- Check seasonal key products with MD team for effective coverages
- E PR
2) MEDIA
- Lead local media planning with global team
- Local media management
3) Fashion show / Special Events
- Invite key press to the fashion show and follow up press’s requests
- Bring a key celebrity to the fashion show every season to create brand buzz as a
global designer brand
- Plan and execute all following activities of the fashion show
- Coordinate appropriate press coverage of show and compile post-show press reports
- Attend regional & global events with influencers and manage its coverages
4) Celebrity Marketing
- Cast a proper celebrity who is suitable for the brand in key season and maximize
contents
- Secure monthly celebrity exposures with key products by Airport fashion, TV drama
etc.
5) Represent the brand
- Must consistently be a presence at industry events i.e. magazine parties, openings,
screenings etc
- Establish monthly entertainment with key editors to establish presence in market
- Establish relationships with key social members of fashion/media communities
6) Represent the Department
- Act as the leader of the department to the company
- Establish relationships with Executive and Division Heads
- Manage and maintain relationships with other departments to insure the most ideal
working situations for the company and PR/MKT department
7) Marketing activities management
8) Social
경력 및 자격요건
• Minimum of 10 years’ experience
• Minimum of 3 years’ managerial experience as the team Head
• Experience in fashion/luxury/retail industry/multinational company preferred
• Business acumen and commercial sense
• Strong and clear communication skills verbally and in writing both Korean and English
• Connecting and interpersonal skills, build strong relationships and communicate effectively with related stakeholders
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5025
alysha@nterway.com
