•Develop and execute country industry specific marketing plans, with a big emphasis on Digital Marketing, in line with the regional growth and revenue objectives, in alignment with sales strategies and marketing goals. This includes leverage and customisation of corporately provided global marketing programs for Korean needs.
•Consult and provide Korea Sales priority inputs to the global marketing program team.
•Develop and execute marketing awareness programs customised for the Korea market. Effectiveness of these programs is measured in two ways: 1 – Market Awareness Generation Metrics reported by the Field Marketing Manager, and 2 – Sales feedback on marketing effectiveness.
•Manage, track and report on country marketing awareness programs and lead development, on a quarterly and annual basis.
•Generate client reference materials, which are made available for Sales use worldwide.
•Ensure quality and timely execution of the marketing plan within established budgets.
•Direct the localisation of industry marketing materials and programs, sales support tools, web presence and other marketing programs.
•Provide Country-specific market and competitor analysis.
•Provide interpretation and counsel to Senior Management regarding marketing communications strategies including the governance of key messages, tactics, budgets, timing and measurement.
•Recommending and managing the internal dissemination of company news, announcements and other communications.
•Develop and execute pre/post sales specific customer campaigns to increase awareness penetration.
•Convey the company message through the direction of the organisation’s marketing communications strategies including media coverage, press release and media articles.
•Manage the global brand continuity and compliance throughout the regional marketing programs, materials, collateral and other materials as define by the organizational brand guidelines.
경력 및 자격요건
•Minimum 5 years experience in Marketing Communications
•Degree in Marketing, Communications, or related discipline.
•Experience in communicating and working with international organisations
•Experience in the IT industry and a B2B environment
•Superior oral and written communication skills in English and Korean
•Exceptional interpersonal skills and the ability to interact skillfully and confidently with colleagues and a wide range of clients, to develop ideas, identify opportunities and influence outcomes
•Possess a demonstrated knowledge of marketing within a commercial environment
•Experience in customer relationship management systems, Salesforce.com a plus
•Computer literate with experience using marketing computer software packages (e.g. MS Office, Outlook, Adobe Creative Cloud, Sitecore CMS and Pardot.)
•Demonstrated ability to work effectively independently and in a team environment
•Time management and organisational skills in managing multiple priorities and projects
•High standard of professional and personal business conduct/presentation
•Proactive, proven initiative and deadline driven
•Possess solid experience in digital production or web-based project management and have a solid understanding of marketing and sales principles and processes
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자