Manage and program our social media channels with best-in-class content – developing guidelines, editorial calendars, concepting and producing campaigns, and establishing a distinct copy tone, all with seamless visual consistency.
Build scalable social/digital programs that align to global and regional marketing initiatives and can be easily connected to local audiences.
Define the strategy of paid/owned/earned/shared social across the connected consumer funnel in a way that maximizes each social platform’s unique strengths to drive brand preference, engagement, and sales.
Integrate athletes and influencers into social activations for key story amplification.
Activate and supervise a social care strategy, including a crisis management across channels.
Support GTM Team Manager in leading cross functional campaigns as needed; work with key marketing stakeholders to align on project briefing, budget, communications and creative status; align key calendar dates with deliverables and communicates channel obligations from a regional perspective; may include seasonal creative concepts and marketing tool kits, etc.
Cultivate public relations to get maximum press coverage, managing press releases, sponsorships and day-to-day media inquiries, etc.
Be a regional expert and liaison in corporate and brand communications related matters and enquiries to international and external/internal stakeholders, including retail partners.
Actualize and project the marketing campaign budget and spend for accurate maintenance and reconciliation.
Partner closely and work collaboratively with Merchant, Planning, Sales and Operations to identify seasonal product stories which should be included in regional social and media activation programs.
Team with agency partners to drive an audience-first approach to engage a range of audiences to meet marketing objectives in brand activations.
경력 및 자격요건
- Bachelor’s degree in business or related discipline
- Requires 5+ years marketing or communications related experience
- Experience in a global company is highly preferred
- Requires proficiency in both spoken and written English
- Completion of or exemption from compulsory military service is required.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자