1. Set the market vision for direct – offline channel for customer selling and experiences through both existing and new channels.
• Be a visible and inspiring figurehead, leading the charge to bring direct customer opportunities to life; build and maintain the interest, confidence and momentum that rapidly boosts the range and effectiveness of direct channels.
• Define the long term strategy to build a sustainable direct business, based on local market dynamics and group principles.
• Create and galvanise people behind clear strategic plans that will fully exploit direct opportunities whilst growing overall market profitability and protecting the brand.
2. Develop the trading framework and own performance of direct - offline sales (volume and revenue),
• Take accountability for the P&L for direct revenue generation.
• Own, drive and track the relevant target(s), including overall performance and planned sales volumes (annual, monthly, etc).
3. Deliver the strategy to aggressively grow the market’s percentage of direct business in both the immediate and longer term.
• Drive first class execution of direct strategies and activities across the wide range of customer touchpoints
• Work collaboratively with all relevant teams – in market and in the Group commercial teams – to develop and ensure that all necessary building blocks (people, processes and systems) needed to deliver against direct ambitions are effectively in place.
• Provide direct line management of direct selling functions as appropriate for the specific market. Considering price issue, it is necessary to develop and deploy offline sales strategy with sales team.
경력 및 자격요건
• Career background:
o Prior work experience in direct sales businesses, with relevant experience of flagship store management, mass demos and e-commerce (7-10 years).
o Leading direct organisations
o Managing in a matrix culture
o Commercial sales would need to be coupled with experience of premium brand, beyond pure retail trading.
o Marketing could be a good fit, provided experience is commercial and aligns with the requirements above.
• Can credibly understand and lead retail infrastructure, e.g. logistics, warehousing, property portfolio management, etc.
• ‘General management’ capabilities to direct activities across a broad range of different disciplines (e.g. negotiating contracts, managing properties, practicalities of implementing direct strategies both physically and digitally).
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자