• Propose and manage all PR activities appropriate for increasing brand awareness and sales, focusing on both corporate issues and each seasonal collection of Brand.
• Implementation and compliance with all HQ guidelines related to the DNA of Brand.
• Manage and maintain positive relationship with all target press, including monthlies, dailies, online media as well as TV.
• Analyze monthly press coverage of Brand.
• Assist PR Manager with planning and supervising yearly PR budget.
• Order, manage and distribute press materials, including samples, according to the guideline from HQ and communicate with Press to achieve successful exposure.
• Supporting planning and execution of monthly advertorials.
• Propose ideas for creative and differentiated tie-up editorials and execute according to the plan approved by PR manager and assist the shootings for the Press where necessary.
• Managing and supervising press sample loan of Brand.
• Develop PR contents for Brand’s digital channels i.e. Kakao
• Monitor competitors’ PR activities as well as coverage.
경력 및 자격요건
- PR 경력 2~4년
- Retail 경력자 우대
- 영어 가능자
- 디지털 pr 경력자 우대
- 능동적이고, communication Skill 우수자
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자