1) CRM KPI Management
• Preparing CRM MTD/YTD report with analysing customer data-base status by BTQ (Capture rate, UPT, ABV, Capture rate, Information capture rate, contribution by segment, gender, collector list, etc)
• Monthly / Quarterly CRM activation plan and follow-up and feedback
• Align CRM activities with APAC, HQ Request
• CDB Management with BTQs, IT and HQ / APAC with CDB cleaning
• BTQ Staff CRM monthly training and communication
2) Clienteling & Loyalty Program
• Monthly, Quarterly and Annually Clienteling ACTION planning and review - Plan for developing Active, Inactive to active, TOP VIPs, high petentials and collectoers and boosting their sales by various CRM and promotional actions
- Seasonal gift (with MKT , using CRM BUDGET) / VIP's special request handling with HQ : Special order (LE)
- Support and guide RAM to execute these action for BTQs
- Monthly monitoring, analysing CLIENTELING result by BTQs and action planning with RAM
- Identify high potential customer from BTQ and make recruitment action plan for key events (BWW, SIHH CTY, preview, essential moments and etc) with keen communication with RAM and BTQs
• Planning of Key VIP events (Essential Moments, Sample preview & local essential events)
• Special action suggestion to RAM for Top 5 BTQs + low performing BTQs
- Increase number of VIP (Active Diamond and Above) 20% : 1,737 in Total -> 2,084 in total
-Planning of activating inactive clients and implement "Activating 5% Inactive Diamond and above" 714 *10% -> 36
- Increase number of Collectors 26% : 278 -> 350
• Global VIP events with TOP VIPs as brand ambassador
3) Retail Activation & Communication.
• Retail Activation planning - aligned with marketing calendar
• Periodical promotion planning
• Communication planning for each occasion - eDM, DM and call with agency
• Active Sales involvement for pre-order, VIP orders.
• Department store’s DM communication planning and execution
경력 및 자격요건
- CRM 경력 5년 이상(대리~부장)
- VIP 이벤트 관리 경력자 우대
- Retail 경력자 우대
- 영어 능통자
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5025
alysha@nterway.com
