• Propose and implement a strong product range strategy for brand
• Implement new product launches and strive to maintain growth on pillar products
• Propose and monitor marketing mix strategies (IMC/360) to build integrated, engaging consumer brand experiences
• Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
• Adapt communication material (imagery, brochures, mailing, point of sale)
• Provide projects to increase the awareness of the brand in the market
• Track and analyze product performance and lifecycle
• Ensure product sales forecast accuracy
• Implement promotional marketing plans for product growth
• Follow group guidelines on promotions and discount to control promotional investment
• Interact effectively with other departments (sales, logistics, training department…) to support marketing objectives
경력 및 자격요건
• 4 years’ University degree is required
• Business Administration, Economics, Marketing, Consumer, or Psychology major preferred
• At least 7 years experiences related with overall function of Product Management
• Cosmetics industry experience is preferred
• Strong marketing knowledge and brand strategy know-how
• Understanding of local retail dynamics and environment
• Positive, proactive, independent, transparent, process oriented and enthusiastic attitude of working
• Strong leadership and interpersonal skills to build relationships across diverse departments
• Analytical way of thinking to come up with strategies and problem-solving
• Self-motivated for improvement and willing to accept new challenges
• Fluent communication and interpersonal skills with Korean and English
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자