1)PR/VIP
• Planning and executing PR activities to elevate the brand in line with business strategies/global guidelines
• Building up strong relationships with press, influencers and VIPs and manage the list
• Managing PR sample distribution and supporting press previews to promote products
• Producing press materials to timely distribute for press/media
• Managing agencies for blogging, celebrities and corporate
• VIP (celebrity, influencer) planning and management by attending events, dressing and further collaborations
2) Retail Marketing / Events
• Assist line manager in planning and executing in-store activities
• Monitor competitors’ activities and develop new event contents for the retail locations
• Explore retail-marketing channel and monitor with the new brand/product asset distribution to maximise the reach to existing & potential customer (DM, EDM, LCD, POP, etc.)
경력 및 자격요건
- Demonstrable working experience in PR/Communications/Events in luxury/fashion industry (3 ~ 8years)
- Having strong press/influencer relations is preferred
- In-depth understanding/experience in department store environment
- Working experience in both brand event and in-store activities
- Fluent in both written/spoken English and native local language
- A good sense of self-presentation representing the brand
- Highly organized and ability to adapt quickly to changing priorities
- Ability to work in highly pressurized environment for a fast growing business
- Positive attitude, presentable, willing to learn with good fashion sense.
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자