1) Brand Strategy for B2C & B2B
- Plan & develop annual brand strategy for ATL, BTL & Digital activities including TV, Print, OOH, SEO, SNS etc
- Key point person for agency management (Media Buy; PR Agency; Digital Agency) to ensure external activities are optimised, in accordance with Brand Guidelines, and well planned in accordance to Marketing Calendar
2) Liason with HQ on Brand Communications
3) Brand PR and Corporate Communications
- Drive communication messages for both brand and corporate as befitting the brand and corporate entity
- For Brand, ensure alignment of Brand Communications messaging is in sync and supports all marketing led campaigns as listed on Marketing Activity calendar
- Daily media monitoring and liase with HQ for all crisis management PR/media related issues
- Manage Brand PR Agency and Corporate agency to ensure messaging is delivered appropriately by media
경력 및 자격요건
• Experience of planning demand creating and branding activities with actual execution for high end/luxury/ premium FMCG retail brands
• Experience in account management, or strategic planning/Ad Agency/ PR Agency preferably with accounts from consumer lifestyle brands
• Ability to understand Consumer Research and Insights and distill
• Hands on experience and Understanding of 360 Marketing activities that relate to online and offline Consumer touchpoints that include (Media Content and Buy management, Retail Communications; Direct Consumer Communication; Consumer and Media Event; PR
• Worked in a similar position for at least 8+ years
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5059
suepark@nterway.com
