- Planning, developing and implementing all brand and product PR strategies and tools to optimize positive media coverage
- Researching, writing and distributing all PR materials (Press Kit, Press Release, Feature Article, etc.) to target media
- Liaising, interacting with media and answering all brand and product related media inquires
- Building, maintaining and updating media relations
- Organizing brand and product related media programs and events including press conference, launch events, photo session, media FAM trips, media drive events, PR campaign, etc.
- Writing and editing speeches, articles, handouts, product Q&As and external publications
- Sourcing and managing sponsorship opportunities, brand ambassadors, etc.
- Managing the brand and product PR aspect of a potential crisis situation
- Supervising the press release, internal & external articles from dealers
- Managing MKT OUV including press test vehicle, PPL, Event, etc.
경력 및 자격요건
- Min 7yrs of professional PR / Communications experience
- Fluent in English
- Good understanding in automotive industry or experience (preferred)
- 30대 중후반
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자