1. PR: build ‘professional oral care brand endorsed and used by professionals’ via PR/contents as point of difference vs. competitors
2. Contents strategy development
: annual/quarterly/monthly/weekly (for digital) contents planning
3. Contents execution leadership
: aligned contents strategy put into execution
- Digital weekly contents seeding for power bloggers/key influencers/key communities
- Offline PR monthly content (advertorial/editorial)
4. Agency management
: lead and work w/ PR agency for media handling and above ‘contents’ work. Work w/ multiple agencies (esp. digital agency) for digital work
5. Contents generation w/ dental professionals (KDA, dentists)
: Relationship management, network strategy building w/ KDA (professional groups) and key professional personals (i.e. relationship w/ govt.) Regular connects w/ KDA to generate professional contents for digital/offline PR
경력 및 자격요건
- 5 years and above working experiences
- Industry preference: Pharmacy/healthcare
- Language: fluent in Korean and English
- Communications/contents strategist: Develop and lead contents strategy/execution
- External professional relationship manager: Download and lead mastery of external professional relationship management
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자