- Key capability areas include: brand building, concept development, concept/advertising testing, competitive intelligence
- Defines and develops market research questions that impact organizational strategies, business goals and operating plans
- Devises market studies and projects to investigate conditions and collect relevant data for analysis
- Analyzes research findings and provides insight to clients to support the development of brand strategies, product improvements and new products
- Investigates the consumer experience to support development of marketing and brand reputation initiatives
- Guides distributor experience assessments through various frameworks to support development of business opportunity strategies
경력 및 자격요건
- 리서치 회사 경력자 필수 (마켓 리서치, 마케팅, 브랜드 관련)
- Knowledge of market research principles and practices
- Knowledge of quantitative analysis procedures and software
- Oral and written communications skills
- Ability to balance competing demands and meet deadline
- 비즈니스 영어 가능자
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자