Main tasks
1. A&P Strategy Planning
PR strategic map planning
PR action planning
A&P budget control with other department
2. Advertising
AD Image visual creation
Media plan
AD agency control
3. Publicity
Press release
Feature article
Advertorial
Media sample management and planning for coverage
Results clipping
PR agency control
4. Media Event
Press launching event planning and execution
Season media tour
Press sale arrangement
Media co-promotion planning and execution
5. Media Relationship Building
Daily, weekly, monthly magazine media relationship building
Media list development
Key media selection
Media special treatment and care planning
6. Report
Weekly Team Report
Weekly President Report
Home Fashion Division Report
Brand Report
Monthly Competitors PR Activity Report
Monthly Competitors Advertising Report
Event Wrap-up Report
Monthly PR activity analysis
7. Print Material Production
Press Kit
Sample book
Press gift
8. News Monitoring
Daily, weekly, and monthly news monitoring
Store communication and PR activity briefing to store
B. Additional responsibilities
1 Promotion
Overall promotion strategic map planning
Promotion seasonal and monthly action planning
2. Promotion Report
Promotion result report
Monthly competitors promotion activity monitoring and report
3. Store Material Production
In store leaflets production
Sales Catalogue production
Uniform quality control
POP quality control (with VMD)
In store, gift boxes, wrapping paper, ribbons, and all other printing materials quality control
3. Other department related matters
E-dm data collection and quality control
Intranet news update
Homepage news and event update
경력 및 자격요건
-PR, 마케팅 경력 7년이상
-패션럭셔리 홍보 경력 우대
-Fluent in English
기타
- 원서 마감후 1차(서류) 합격자에 한하여 개별연락
- 이력서에 연락처, 희망연봉 게재
- 해외여행에 결격 사유가 없는 자
담당업무
입사지원
돌아가기
02-6281-5024
sunlee@nterway.com
